Carol Heiberger can help your team sort through the messy process of creation and have fun doing it.
Her workshops, tailored to your specific needs, span the worlds of marketing, technology, and finance and breaks down the barriers between them.
It gets your team on the same page and equips them with a common vocabulary to stay there. Together, participants develop a vision and action plan.
Once the product is launched, Carol can provide the management expertise to keep it on course, doing as much or little as the project requires. This includes team leadership, market research and creating financial models. She is also available for research involving business plans, product plans and finance.
Carol’s experience includes more than 25 years in marketing and product management, teaching positions at two major universities and more than a dozen publications.
“I’m not afraid,” she says, “and that’s actually a big deal. I’m not afraid of big
numbers, engineers, technology, finance, the law, regulatory hurdles, marketing, asking questions and things that haven’t been done before.
“And my enjoyment of the process provides my clients with a sense of comfort.”
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Benefits of an In-House Workshop
- Seminar content and emphasis tailored to your specific needs and situation
- Ask questions without fear of disclosing information to potential competitors
- Provide a group of employees with a common vocabulary and learning experience
- Obtain expert feedback and suggestions during and after the workshop
- Have a number of staff develop an understanding of marketing and its role in the organization
- Strengthen team cohesiveness
- Learn from experience in a developing a marketing approach in a rapidly changing environment
 Who Will Benefit from Attending?
- All
employees who are or will be involved in developing, evaluating,
marketing, and/or implementing a product plan for a business plan. This
could include: legal and regulatory advisors, financial analysts, sales
and marketing personnel, engineering and operations personnel, planning
and implementation managers.
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